There's a big trust gap in web3 - users use PFPs and aliases. Naetion runs internal KYC on their users, so they can keep their PFP and alias to the rest of the world and future employers.
Most importantly, they are tracking work and deliverables through on-chain CVs - to solve trust in the space. It's also hard to compliantly do payroll globally, especially crypto.
To onboard clients, they made it easier than ever to do HR operations globally, with full compliance, while the Naetion Payroll Protocol, is vesting payroll with NTN, and paying the yield back to the employer and employees. Essentially turning payroll into revenue.
Lastly, there’s no direct competition but current platforms charge 20-40% for similar services - Naetion is charging only 3-10%.